Pressure aims to foster social equity and economic empowerment within the cannabis industry, delivering high-quality products along the way. As a minority-owned company, its primary goal is to address social inequalities and support campaigns that combat the adverse impact of prohibition on affected communities. The creation of the Pressure brand is a deliberate effort to advance the cannabis sector by enhancing diversity among owners, employees, and consumers. The mission is to ensure equal access for all cannabis entrepreneurs, particularly those from communities of color, by advocating for inclusive policies, implementing social programs, and initiating outreach efforts to achieve equity in the hemp industry.
